Cordillera Mountain Company

Cordillera is an Alaskan retailer selling travel and adventure outdoor apparel and equipment. They are passionate about sustainability, cleaning up our planet and igniting a love for the outdoors. They needed a digestible yet engaging design to share their Annual Report with staff, investors and customers.

To convey the awe inspiring world around us that we are just one part of I chose photography that illuminates the smallness of man and the grandeur of nature - small people, big places. An elegant look and feel conveys the weight and beauty of the brand’s message. Tying those elements into Cordillera’s history, beginning as a climbing gear company, I used a climber’s carabiner (the hook) and climbing rope as inspiration for graphic elements to interact with the images and, much like a climber charts their course up the face of a cliff, the red line and dots chart the growth of Cordillera’s efforts.

The web and mobile design is all my own including graphic elements, font selection, photo selection and treatment - I did not take the original photography and did not design the Cordillera Mountain Co. logo at the top left.