Oh Yeah Baby

Oh Yeah Baby is a haircare line with the single mom in mind. Created by single moms for single moms - they wanted to help moms take back their shower, the sweet respite from demanding kids and messes to be cleaned. With a wink and a laugh they hope to be something their customers can treat themselves to that reminds them that they’re damn sexy. 

For Oh Yeah Baby the tone of voice was the main element - slightly cheesy, very blushworthy and hopefully a bit of a laugh - inspired by the Flight of the Conchords, “Business Time” music video. I kept the style minimal to give the brand a high-end feel yet went with colors often used for sex toys or lingerie ads so their customers can feel they’re indulging in something decadent and a just a little bit naughty.

This design is original and all my own. I designed everything from concept to tone of voice, branding and copy.